From the conventional to the unestablished, the ethnic to the modern — we commit ourselves to the tenet that the basic personality of an embroidery must remain its intangible quality.
"Our work is to coordinate with the Fashion Designer and our Beader. The final product is pure magic."
Our owners are University graduates from the colourful state of Rajasthan — a land synonymous with vibrant textiles, intricate embroidery and rich craft traditions. If being born in such a place is an advantage, the owners reflect it fully in their creative work.
With more than twenty-five years as boutique owners, they developed a rare understanding of designer whims, fabric behaviour, and the demands of a dynamic international market. That experience became the foundation for Imroz Fashions — one of Mumbai's premier hand embroidery and beading export firms.
Today, our team of specialised hand embroidery beaders can embellish any garment, producing work that ranges from the conventional to the truly extraordinary.
We believe the basic personality of an embroidery must remain its intangible quality — an ethereal characteristic that no machine can replicate.
Even as a fashion designer lets imagination run riot, our beader conceptualises with ingenuity. We are the bridge between vision and reality.
The designer must feel fulfilled. The beader must feel proud of their craftsmanship. And the client must be delighted. That is a worthy accomplishment.
What we conceive will always reflect originality, personality and enthusiasm — whether the direction comes from you or from us.
Our team understands the fashion calendar. We are well-versed in meeting client deadlines, delivery timelines and quality benchmarks.
From Rajasthan roots to London runways — our perspective is international while our craft remains proudly Indian and entirely handmade.
Imroz Fashions deals in Indian hand-embroidered tulles, parsi garas, designer scarves, wedding gowns and evening gowns with beading work. Our repertoire draws from the rich tapestry of Rajasthani dress traditions — an inheritance we bring to every international commission.
Popular Rajasthan outfits include the Dhoti, the Royal Turban (Saafa, Pagri), Jodhpuri Suits, Sherwani, Lehenga Choli, and the embroidered Salwar Kameez. The Odhnis, Ghagras, Kanchli and Angarakha — along with Rajasthani Jootis and lac jewellery — complete this vibrant picture. The owners, being born Rajasthanis, are to the manner born.
Share your brief and we will respond within 48 hours. Sampling available on request.