✦ Hand Embroidery & Beading Exporters — Mumbai, India
+91 98339 26815info@imrozfashions.comInstagramLinkedIn
Innovation & Craft

Research &
Development

Embroidery designing requires a creative mind. The designer fantasises. The beader conceives. The client provides feedback. And Imroz Fashions synchronises.

Our Approach

Always Incorporating,
Always Evolving

Hand embroidery designing occupies a stellar role at Imroz Fashions. It is a full time creative activity. The Designer must feel fulfilled. The Beader must feel proud of their craftsmanship. And the Client must be thoroughly delighted. Then it truly makes for a worthy accomplishment all around.

There is always scope for a new material in the market — a new fabric, a new technique of production. Incorporate. Incorporate. Incorporate. Our team is well versed with all the various technicalities involved in our craft and have a strong understanding of meeting client deadlines, delivery timelines and quality benchmarks.

All of this begins with a mere sample. It culminates in adhering to time schedules and meeting deadlines. And if we achieve this — we would not have entirely wasted one's life.

Research and development process for hand embroidery design
Our Focus Areas

R & D Pillars

Embroidery Design

Creative pattern development from paper stencil to finished beadwork. We explore new motifs, arrangements and design vocabularies to keep our work fresh and relevant for international fashion markets.

Fabric Sourcing

In a dynamic market, identifying the right fabric sometimes means searching for the proverbial needle in a haystack. We have built sourcing networks to find specialist and rare fabrics that meet our clients' exact requirements.

Dyeing & Colour Matching

Colour like beauty is in the eye of the beholder. To maintain colour consistency in fabric is an achievement all by itself. We adhere strictly to client colour standards across entire production runs.

New Material Development

Consider a new material a client wants in their swatch. To source that from the ends of the earth is a jolly joy of a miracle. We actively identify and trial new embellishments, threads, beads and sequins from global suppliers.

Hand embroidery artisan at work in Mumbai workshop
Our Process

From Concept
to Completion

Every innovation at Imroz Fashions starts with a sample. That sample is the beginning of a conversation between designer, beader and client — a conversation that continues until the result is truly extraordinary.

Concept Exploration

New design ideas, materials and techniques are explored and tested in-house.

Prototype Sampling

A physical prototype is created and evaluated for technique, durability and aesthetics.

Client Feedback Loop

Samples are shared with clients. Feedback is incorporated before finalising the design.

Production Integration

Approved innovations are integrated into production workflows and made available for future orders.

Discuss a Custom Brief
Collaborate With Us

Have a Challenging
Brief?

We welcome complex, unusual and technically demanding briefs. The harder the challenge, the more we enjoy the work.

Send InquiryAbout Us