The Alchemy of Vision with Virtuosity
Where Craft Becomes
Where Craft Becomes
Pure Magic
The fascination that surrounds hand-work embroidery beading is in the ethereal quality about it. Airy, rarefied, insubstantial, dainty and unearthly — the human hand can wrought celestial magic. When our beaders pursue their craftsmanship, it leads to a feeling of a special sort.
The Designer creates an Artwork. We, at Imroz Fashions, harness this creative energy into an Embroidery pattern. A stencil is prepared with a mere needle. The fabric is laid on a wooden frame. The Beader then takes over — shaping the designer's fantasy with a crochet hook or a sewing needle, bead by bead, stitch by stitch.
Every image in our gallery below is a real piece of Imroz Fashions work — photographed directly from our Mumbai workshop. This is what we do.
